Robinson, Helen and Toulititsis, Ilias (2012) Is our audience paying attention? Advertising avoidance across the media spectrum. In: Academy of Marketing (AM) Conference 2012: Marketing: catching the technology wave; 2-5 Jul 2012, Southampton, U.K.. ISBN 9780854329472
Full text not available from this archive.| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Event Title: | Academy of Marketing (AM) Conference 2012: Marketing: catching the technology wave |
| Organising Body: | Academy of Marketing |
| Faculty, School or Research Centre: | Faculty of Business and Law Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) |
| Depositing User: | Helen Robinson |
| Date Deposited: | 01 Oct 2012 10:47 |
| Last Modified: | 01 Oct 2012 10:47 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/23655 |
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