Is our audience paying attention? Advertising avoidance across the media spectrum.

Robinson, Helen and Toulititsis, Ilias (2012) Is our audience paying attention? Advertising avoidance across the media spectrum. In: Academy of Marketing (AM) Conference 2012: Marketing: catching the technology wave; 2-5 Jul 2012, Southampton, U.K.. ISBN 9780854329472

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Item Type: Conference or Workshop Item (Paper)
Event Title: Academy of Marketing (AM) Conference 2012: Marketing: catching the technology wave
Organising Body: Academy of Marketing
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Helen Robinson
Date Deposited: 01 Oct 2012 10:47
Last Modified: 01 Oct 2012 10:47
URI: http://eprints.kingston.ac.uk/id/eprint/23655

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