Does arts audience behaviour conform to Dirichlet predictions? A cross-regional investigation

Hand, Chris and McGill, John (2012) Does arts audience behaviour conform to Dirichlet predictions? A cross-regional investigation. In: Academy of Marketing (AM) Conference 2012: Marketing: catching the technology wave; 2-5 Jul 2012, Southampton, U.K. ISBN 9780854329472

Full text not available from this archive.
Item Type: Conference or Workshop Item (Paper)
Event Title: Academy of Marketing (AM) Conference 2012: Marketing: catching the technology wave
Organising Body: Academy of Marketing
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Chris Hand
Date Deposited: 30 Jul 2012 19:05
Last Modified: 30 Jul 2012 19:05
URI: http://eprints.kingston.ac.uk/id/eprint/23335

Actions (Repository Editors)

Item Control Page Item Control Page