Kalafatis, Stavros P., Riley, Debra, Tsogas, Markos H. and Clodine-Florent, Jimmy (2012) The effects of source credibility and message variation on mail survey response behaviour. International Journal of Market Research, 54(3), pp. 391-406. ISSN (print) 1470-7853
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Official URL: http://dx.doi.org/10.2501/IJMR-54-3-391-406
| Item Type: | Article |
|---|---|
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) |
| Depositing User: | Laura Allen |
| Date Deposited: | 06 Jul 2012 13:10 |
| Last Modified: | 22 Jan 2013 12:00 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/23223 |
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