The effects of source credibility and message variation on mail survey response behaviour

Kalafatis, Stavros P., Riley, Debra, Tsogas, Markos H. and Clodine-Florent, Jimmy (2012) The effects of source credibility and message variation on mail survey response behaviour. International Journal of Market Research, 54(3), pp. 391-406. ISSN (print) 1470-7853

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Laura Allen
Date Deposited: 06 Jul 2012 13:10
Last Modified: 22 Jan 2013 12:00
URI: http://eprints.kingston.ac.uk/id/eprint/23223

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