Romaniuk, Jenni, Bogomolova, Svetlana and Dall'Olmo Riley, Francesca (2012) Brand image and brand usage: is a forty-year-old empirical generalization still useful? Journal of Advertising Research, 52(2), pp. 243-251. ISSN (print) 0021-8499
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Official URL: http://dx.doi.org/10.2501/JAR-52-2-243-251
| Item Type: | Article |
|---|---|
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) |
| Depositing User: | Francesca Dall'Olmo Riley |
| Date Deposited: | 02 Jul 2012 13:29 |
| Last Modified: | 24 Jan 2013 10:56 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/23149 |
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