Brand image and brand usage: is a forty-year-old empirical generalization still useful?

Romaniuk, Jenni, Bogomolova, Svetlana and Dall'Olmo Riley, Francesca (2012) Brand image and brand usage: is a forty-year-old empirical generalization still useful? Journal of Advertising Research, 52(2), pp. 243-251. ISSN (print) 0021-8499

Full text not available from this archive.
Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Francesca Dall'Olmo Riley
Date Deposited: 02 Jul 2012 13:29
Last Modified: 24 Jan 2013 10:56
URI: http://eprints.kingston.ac.uk/id/eprint/23149

Actions (Repository Editors)

Item Control Page Item Control Page