Pina, Jose M., Dall'Olmo Riley, Francesca and Lomax, Wendy (2013) Generalizing spillover effects of goods and service brand extensions: a meta-analysis approach. Journal of Business Research, 66(9), pp. 1411-1419. ISSN (print) 0148-2963
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Official URL: http://dx.doi.org/10.1016/j.jbusres.2012.05.008
| Item Type: | Article |
|---|---|
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) |
| Depositing User: | Francesca Dall'Olmo Riley |
| Date Deposited: | 29 Jun 2012 11:57 |
| Last Modified: | 26 May 2013 14:55 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/23147 |
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