Generalizing spillover effects of goods and service brand extensions: a meta-analysis approach

Pina, Jose M., Dall'Olmo Riley, Francesca and Lomax, Wendy (2013) Generalizing spillover effects of goods and service brand extensions: a meta-analysis approach. Journal of Business Research, 66(9), pp. 1411-1419. ISSN (print) 0148-2963

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Francesca Dall'Olmo Riley
Date Deposited: 29 Jun 2012 11:57
Last Modified: 05 Aug 2013 14:11
URI: http://eprints.kingston.ac.uk/id/eprint/23147

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