Lowe, Sid, Ellis, Nick, Purchase, Sharon, Rod, Michel and Hwang, Ki-Soon (2012) Mapping alternatives: a commentary on Cova, B. et al. (2010). 'Navigating between dyads and networks'. Industrial Marketing Management, 41(2), pp. 357-364. ISSN (print) 0019-8501
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Official URL: http://dx.doi.org/10.1016/j.indmarman.2012.01.015
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | map metaphor, dead mapping vs. second-order mapping, industrial networks, sensemaking |
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law Faculty of Business and Law > Kingston Business School (Informatics and Operations Management) Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) |
| Depositing User: | Automatic Import Agent |
| Date Deposited: | 25 May 2012 09:06 |
| Last Modified: | 25 May 2012 09:06 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/22943 |
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