Uncles, Mark, Kennedy, Rachel, Nenycz-Thiel, Magda, Singh, Jaywant and Kwok, Simon (2012) In 25 years, across 50 categories, user profiles for directly competing brands seldom differ: affirming Andrew Ehrenberg’s principles. Journal of Advertising Research, 52(2), pp. 252-261. ISSN (print) 0021-8499
Full text not available from this archive.| Item Type: | Article |
|---|---|
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) |
| Depositing User: | Jaywant Singh |
| Date Deposited: | 26 Apr 2012 11:18 |
| Last Modified: | 13 Aug 2012 08:24 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/22786 |
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