Rungie, Cam, Laurent, Gilles, Dall'Olmo Riley, Francesca, Morrison, Donald G. and Roy, Tirthankar (2005) Measuring and modeling the (limited) reliability of free choice attitude questions. International Journal of Research in Marketing, 22(3), pp. 309-318. ISSN (online) 0167-8116
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Official URL: http://dx.doi.org/doi:10.1016/j.ijresmar.2004.11.0...
| Item Type: | Article |
|---|---|
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) Faculty of Business and Law |
| Depositing User: | Anna Englund |
| Date Deposited: | 13 Jul 2007 |
| Last Modified: | 03 Dec 2009 11:55 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/227 |
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