Measuring and modeling the (limited) reliability of free choice attitude questions

Rungie, Cam, Laurent, Gilles, Dall'Olmo Riley, Francesca, Morrison, Donald G. and Roy, Tirthankar (2005) Measuring and modeling the (limited) reliability of free choice attitude questions. International Journal of Research in Marketing, 22(3), pp. 309-318. ISSN (online) 0167-8116

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Faculty of Business and Law
Depositing User: Anna Englund
Date Deposited: 13 Jul 2007
Last Modified: 03 Dec 2009 11:55
URI: http://eprints.kingston.ac.uk/id/eprint/227

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