Social normalisation and consumer behaviour: using marketing to make green normal

Rettie, Ruth, Barnham, Chris and Burchell, Kevin (2011) Social normalisation and consumer behaviour: using marketing to make green normal. (Working Paper) Kingston upon Thames, U.K. : Kingston Business School, Kingston University. 19 p. ISBN 9781872058795

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Item Type: Monograph (Working Paper)
Additional Information: Kingston Business School Working Paper No. 8
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Margaret French
Date Deposited: 19 Mar 2012 17:00
Last Modified: 16 Jul 2012 21:55
URI: http://eprints.kingston.ac.uk/id/eprint/22558

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