Lowe, Sid and Hwang, Ki-Soon (2012) A NICE agenda for IMP research. Industrial Marketing Management, 41(4), pp. 706-714. ISSN (print) 0019-8501
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Official URL: http://dx.doi.org/10.1016/j.indmarman.2011.08.001
| Item Type: | Article |
|---|---|
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law Faculty of Business and Law > Kingston Business School (Informatics and Operations Management) Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) |
| Depositing User: | Margaret French |
| Date Deposited: | 19 Mar 2012 16:36 |
| Last Modified: | 07 Jan 2013 11:55 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/22557 |
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