A NICE agenda for IMP research

Lowe, Sid and Hwang, Ki-Soon (2012) A NICE agenda for IMP research. Industrial Marketing Management, 41(4), pp. 706-714. ISSN (print) 0019-8501

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Informatics and Operations Management) (until July 2013)
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Margaret French
Date Deposited: 19 Mar 2012 16:36
Last Modified: 07 Jan 2013 11:55
URI: http://eprints.kingston.ac.uk/id/eprint/22557

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