Singh, Jaywant, Scriven, John, Clemente, Maria, Lomax, Wendy and Wright, Malcolm (2012) New brand extensions: patterns of success and failure. Journal of Advertising Research, 52(2), pp. 234-242. ISSN (print) 0021-8499
Full text not available from this archive.| Item Type: | Article |
|---|---|
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) |
| Depositing User: | Margaret French |
| Date Deposited: | 19 Apr 2012 09:04 |
| Last Modified: | 13 Aug 2012 08:19 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/22556 |
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