Congruence between positioning and brand advertising

Blankson, Charles and Kalafatis, Stavros. P (2007) Congruence between positioning and brand advertising. Journal of Advertising Research, 47(1), pp. 79-94. ISSN (print) 0021-8499

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Item Type: Article
Uncontrolled Keywords: positioning strategies, life-cycle concept, strategies, information, markets, product
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Faculty of Business and Law
Depositing User: Stavros Kalafatis
Date Deposited: 15 Aug 2008
Last Modified: 04 Mar 2011 11:01
URI: http://eprints.kingston.ac.uk/id/eprint/2250

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