Blankson, Charles and Kalafatis, Stavros (2007) Positioning strategies of international and multicultural-oriented service brands. Journal of Services Marketing, 21(6), pp. 435-450. ISSN (print) 0887-6045
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Official URL: http://dx.doi.org/10.1108/08876040710818921
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | product positioning, credit cards, research methods, United Kingdom, services, financial services |
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) |
| Depositing User: | Stavros Kalafatis |
| Date Deposited: | 10 Jul 2008 |
| Last Modified: | 03 Dec 2009 11:32 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/2249 |
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