Positioning strategies of international and multicultural-oriented service brands

Blankson, Charles and Kalafatis, Stavros (2007) Positioning strategies of international and multicultural-oriented service brands. Journal of Services Marketing, 21(6), pp. 435-450. ISSN (print) 0887-6045

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Item Type: Article
Uncontrolled Keywords: product positioning, credit cards, research methods, United Kingdom, services, financial services
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Stavros Kalafatis
Date Deposited: 10 Jul 2008
Last Modified: 03 Dec 2009 11:32
URI: http://eprints.kingston.ac.uk/id/eprint/2249

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