Impact of positioning strategies on corporate performance

Blankson, Charles, Kalafatis, Stavros P, Cheng, Julian Ming-Sung and Hadjicharalambous, Costas (2008) Impact of positioning strategies on corporate performance. Journal of Advertising Research, 48(1), pp. 106-122. ISSN (print) 0021-8499

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Stavros Kalafatis
Date Deposited: 29 Sep 2008
Last Modified: 03 Oct 2013 12:21
URI: http://eprints.kingston.ac.uk/id/eprint/2240

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