Blankson, Charles, Kalafatis, Stavros P, Cheng, Julian Ming-Sung and Hadjicharalambous, Costas (2008) Impact of positioning strategies on corporate performance. Journal of Advertising Research, 48(1), pp. 106-122. ISSN (print) 0021-8499
Full text not available from this archive.| Item Type: | Article |
|---|---|
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) |
| Depositing User: | Stavros Kalafatis |
| Date Deposited: | 29 Sep 2008 |
| Last Modified: | 22 Jan 2013 11:58 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/2240 |
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