A case for replication: fitting product variants data to the Dirichlet model

Kennedy, Rachel and Singh, Jaywant (2002) A case for replication: fitting product variants data to the Dirichlet model. Asia Pacific Advances in Consumer Research, 5, pp. 374-378. ISSN (print) 0098-9258

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
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Depositing User: Jaywant Singh
Date Deposited: 26 Apr 2012 15:41
Last Modified: 26 Apr 2012 15:41
URI: http://eprints.kingston.ac.uk/id/eprint/21863

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