CAQDAS: a supplementary tool for qualitative market research

Rettie, Ruth , Robinson, Helen , Radke, Anja and Ye, Xiajiao (2008) CAQDAS: a supplementary tool for qualitative market research. Qualitative Market Research: An International Journal, 11(1), pp. 76-88. ISSN (print) 1352-2752

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Official URL: http://dx.doi.org/doi:10.1108/13522750810845568


Item Type:Article
Uncontrolled Keywords:market research, online operations, qualitative research, shopping
Research Area:Business and management studies
Faculty, School or Research Centre:Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship)
Faculty of Business and Law
ID Code:2115
Deposited By:Anna Englund
Deposited On:28 Jan 2008
Last Modified:18 Dec 2009 11:33

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