CAQDAS: a supplementary tool for qualitative market research

Rettie, Ruth, Robinson, Helen, Radke, Anja and Ye, Xiajiao (2008) CAQDAS: a supplementary tool for qualitative market research. Qualitative Market Research: An International Journal, 11(1), pp. 76-88. ISSN (print) 1352-2752

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Item Type: Article
Uncontrolled Keywords: market research, online operations, qualitative research, shopping
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Faculty of Business and Law
Depositing User: Anna Englund
Date Deposited: 28 Jan 2008
Last Modified: 16 Jul 2012 21:49
URI: http://eprints.kingston.ac.uk/id/eprint/2115

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