Email marketing: success factors

Rettie, Ruth (2002) Email marketing: success factors. In: The Eighth Australian World Wide Web Conference; 6-10 July 2002, Queensland, Australia. (Aus Web 2002) ISBN 9781863844536

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Item Type: Conference or Workshop Item (Paper)
Event Title: The Eighth Australian World Wide Web Conference
Uncontrolled Keywords: electronic commerce, internet marketing, email marketing
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Anna Englund
Date Deposited: 20 Jun 2008
Last Modified: 16 Jul 2012 21:47
URI: http://eprints.kingston.ac.uk/id/eprint/2108

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