Rettie, Ruth (2002) Email marketing: success factors. In: The Eighth Australian World Wide Web Conference; 6-10 July 2002, Queensland, Australia. (Aus Web 2002) ISBN 9781863844536
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Official URL: http://ausweb.scu.edu.au/aw02/papers/refereed/rett...
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Event Title: | The Eighth Australian World Wide Web Conference |
| Uncontrolled Keywords: | electronic commerce, internet marketing, email marketing |
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) |
| Depositing User: | Anna Englund |
| Date Deposited: | 20 Jun 2008 |
| Last Modified: | 16 Jul 2012 21:47 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/2108 |
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