Text message advertising: dramatic effect on purchase intentions

Rettie, Ruth, Grandcolas, Ursula and Deakins, Bethan (2004) Text message advertising: dramatic effect on purchase intentions. In: Academy of Marketing Conference; 6-9 July 2004, Cheltenham, United Kingdom. ISBN 1861741480

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Item Type: Conference or Workshop Item (Paper)
Event Title: Academy of Marketing Conference
Uncontrolled Keywords: mobile phone, text message advertising, SMS, branding, direct marketing
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Anna Englund
Date Deposited: 31 Jul 2008
Last Modified: 16 Jul 2012 21:47
URI: http://eprints.kingston.ac.uk/id/eprint/2099

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