Rettie, Ruth , Grandcolas, Ursula and Deakins, Bethan (2004) Text message advertising: dramatic effect on purchase intentions. In: Academy of Marketing Conference; 6-9 July 2004, Cheltenham, United Kingdom. ISBN 1861741480
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Official URL: http://online.glos.ac.uk/am2004/main.htm
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Uncontrolled Keywords: | mobile phone, text message advertising, SMS, branding, direct marketing |
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) |
| ID Code: | 2099 |
| Deposited By: | Anna Englund |
| Deposited On: | 31 Jul 2008 |
| Last Modified: | 03 Dec 2009 10:18 |
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