Romaniuk, Jenny, Nguyen, Cathy and East, Robert (2011) The intended effect of WOM about TV programs. In: European Academy of Marketing (EMAC) 40th Conference 2011; 24-27 May 2011, Ljubljana, Slovenia. (Unpublished)
Full text not available from this archive.| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Event Title: | European Academy of Marketing (EMAC) 40th Conference 2011 |
| Organising Body: | European Academy of Marketing (EMAC) |
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) |
| Depositing User: | Robert Elves |
| Date Deposited: | 26 Sep 2011 09:51 |
| Last Modified: | 14 Oct 2011 13:47 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/20989 |
Actions (Repository Editors)
 |
Item Control Page |