The intended effect of WOM about TV programs

Romaniuk, Jenny, Nguyen, Cathy and East, Robert (2011) The intended effect of WOM about TV programs. In: European Academy of Marketing (EMAC) 40th Conference 2011; 24-27 May 2011, Ljubljana, Slovenia. (Unpublished)

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Item Type: Conference or Workshop Item (Paper)
Event Title: European Academy of Marketing (EMAC) 40th Conference 2011
Organising Body: European Academy of Marketing (EMAC)
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Robert Elves
Date Deposited: 26 Sep 2011 09:51
Last Modified: 14 Oct 2011 13:47
URI: http://eprints.kingston.ac.uk/id/eprint/20989

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