Rodgers, Shelly, Chen, Qimei, Wang, Ye, Rettie, Ruth and Alpert, Frank (2007) The web motivation inventory: replication, extension and application to internet advertising. International Journal of Advertising, 26(4), pp. 447-476. ISSN (print) 0265-0487
Full text not available from this archive.| Item Type: | Article |
|---|---|
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013) Faculty of Business and Law |
| Depositing User: | Anna Englund |
| Date Deposited: | 15 Jan 2008 |
| Last Modified: | 08 Oct 2010 14:45 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/2096 |
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