Rodgers, Shelly , Chen, Qimei , Wang, Ye , Rettie, Ruth and Alpert, Frank (2007) The web motivation inventory: replication, extension and application to internet advertising. International Journal of Advertising, 26(4), pp. 447-476. ISSN (print) 0265-0487
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| Item Type: | Article |
|---|---|
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) Faculty of Business and Law |
| ID Code: | 2096 |
| Deposited By: | Anna Englund |
| Deposited On: | 15 Jan 2008 |
| Last Modified: | 15 Jan 2010 09:44 |
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