The web motivation inventory: replication, extension and application to internet advertising

Rodgers, Shelly, Chen, Qimei, Wang, Ye, Rettie, Ruth and Alpert, Frank (2007) The web motivation inventory: replication, extension and application to internet advertising. International Journal of Advertising, 26(4), pp. 447-476. ISSN (print) 0265-0487

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Faculty of Business and Law
Depositing User: Anna Englund
Date Deposited: 15 Jan 2008
Last Modified: 08 Oct 2010 14:45
URI: http://eprints.kingston.ac.uk/id/eprint/2096

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