The verbal and visual components of package design

Rettie, Ruth and Brewer, Carol (2000) The verbal and visual components of package design. Journal of Product and Brand Management, 9(1), pp. 56-70. ISSN (online) 1061-0421

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Item Type: Article
Uncontrolled Keywords: packaging, product design, product management
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Faculty of Business and Law
Depositing User: Anna Englund
Date Deposited: 31 Jul 2008
Last Modified: 16 Jul 2012 21:49
URI: http://eprints.kingston.ac.uk/id/eprint/2087

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