Rettie, Ruth and Brewer, Carol (2000) The verbal and visual components of package design. Journal of Product and Brand Management, 9(1), pp. 56-70. ISSN (online) 1061-0421
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Official URL: http://dx.doi.org/10.1108/10610420010316339
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | packaging, product design, product management |
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) Faculty of Business and Law |
| Depositing User: | Anna Englund |
| Date Deposited: | 31 Jul 2008 |
| Last Modified: | 16 Jul 2012 21:49 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/2087 |
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