Rodgers, Shelly , Jin, Yan , Rettie, Ruth , Alpert, Frank and Yoon, Doyle (2005) Internet motives of users in the United States, United Kingdom, Australia, and Korea: a cross-cultural replication of the WMI. Journal of Interactive Advertising, 6(1), pp. 79-89. ISSN (online) 1525-2019
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Official URL: http://www.jiad.org/vol6/no1/rodgers/index.htm
| Item Type: | Article |
|---|---|
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) |
| ID Code: | 2082 |
| Deposited By: | Anna Englund |
| Deposited On: | 29 Jul 2008 |
| Last Modified: | 03 Dec 2009 10:18 |
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