Gambling purchases in England: an empirical analysis of behavioural segments

Hand, Chris and Singh, Jaywant (2011) Gambling purchases in England: an empirical analysis of behavioural segments. In: Academy of Marketing Conference 2011: Marketing fields forever; 05-07 Jul 2011, Liverpool, U.K.. (Unpublished)

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Item Type: Conference or Workshop Item (Paper)
Event Title: Academy of Marketing Conference 2011: Marketing fields forever
Organising Body: Academy of Marketing
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Robert Elves
Date Deposited: 09 Sep 2011 08:34
Last Modified: 03 Feb 2012 12:11
URI: http://eprints.kingston.ac.uk/id/eprint/20185

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