Dall'Olmo Riley, Francesca, Pina, Jose Miguel and Bravo, Rafael (2011) Going downwards: how do consumers evaluate vertical extensions of luxury and prestige brands? In: European Academy of Marketing (EMAC) 40th Conference 2011; 24-27 May 2011, Ljubljana, Slovenia. (Unpublished)
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| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Event Title: | European Academy of Marketing (EMAC) 40th Conference 2011 |
| Organising Body: | European Academy of Marketing (EMAC) |
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) |
| Depositing User: | Francesca Dall'Olmo Riley |
| Date Deposited: | 09 Sep 2011 10:24 |
| Last Modified: | 16 Jul 2012 21:51 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/20179 |
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