Going downwards: how do consumers evaluate vertical extensions of luxury and prestige brands?

Dall'Olmo Riley, Francesca, Pina, Jose Miguel and Bravo, Rafael (2011) Going downwards: how do consumers evaluate vertical extensions of luxury and prestige brands? In: European Academy of Marketing (EMAC) 40th Conference 2011; 24-27 May 2011, Ljubljana, Slovenia. (Unpublished)

Full text available as:
[img] Text (Conference paper)
Vertical_brand_extensions_luxury_prestige-Brands.doc - Draft Version

Download (92Kb)
Item Type: Conference or Workshop Item (Paper)
Event Title: European Academy of Marketing (EMAC) 40th Conference 2011
Organising Body: European Academy of Marketing (EMAC)
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Francesca Dall'Olmo Riley
Date Deposited: 09 Sep 2011 10:24
Last Modified: 16 Jul 2012 21:51
URI: http://eprints.kingston.ac.uk/id/eprint/20179

Actions (Repository Editors)

Item Control Page Item Control Page