Explaining the behavior of the older consumer

East, Robert, Uncles, Mark, Lomax, Wendy and Robinson, Helen (2011) Explaining the behavior of the older consumer. In: European Academy of Marketing (EMAC) 40th Conference 2011; 24-27 May, Ljubljana, Slovenia. (Unpublished)

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Item Type: Conference or Workshop Item (Paper)
Event Title: European Academy of Marketing (EMAC) 40th Conference 2011
Organising Body: European Academy of Marketing (EMAC)
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Margaret French
Date Deposited: 26 Aug 2011 12:26
Last Modified: 27 Apr 2012 14:05
URI: http://eprints.kingston.ac.uk/id/eprint/19873

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