East, Robert, Uncles, Mark, Lomax, Wendy and Robinson, Helen (2011) Explaining the behavior of the older consumer. In: European Academy of Marketing (EMAC) 40th Conference 2011; 24-27 May, Ljubljana, Slovenia. (Unpublished)
Full text not available from this archive.| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Event Title: | European Academy of Marketing (EMAC) 40th Conference 2011 |
| Organising Body: | European Academy of Marketing (EMAC) |
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) |
| Depositing User: | Margaret French |
| Date Deposited: | 26 Aug 2011 12:26 |
| Last Modified: | 27 Apr 2012 14:05 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/19873 |
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