East, Robert, Romaniuk, Jenni and Lomax, Wendy (2011) The NPS and the ACSI: a critique and an alternative metric. International Journal of Market Research, 53(3), pp. 327-346. ISSN (print) 1470-7853
Full text not available from this archive.| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | word-of-mouth, customer satisfaction, purchase probability, shareholder value, intentions, returns |
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) Faculty of Business and Law |
| Depositing User: | Automatic Import Agent |
| Date Deposited: | 06 Jul 2011 09:26 |
| Last Modified: | 22 Jan 2013 13:32 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/19568 |
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