Nguyen, Cathy, Romaniuk, Jenni and East, Robert (2010) Understanding self-reported probabilities of giving word of mouth. In: The six senses: the essentials of marketing : 39th European Marketing Academy (EMAC) Annual Conference; 01 - 04 Jun, 2010, Copenhagen, Denmark.
Full text not available from this archive.| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Event Title: | The six senses: the essentials of marketing : 39th European Marketing Academy (EMAC) Annual Conference |
| Organising Body: | European Marketing Academy |
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) |
| Depositing User: | Robert Elves |
| Date Deposited: | 20 Jun 2011 11:39 |
| Last Modified: | 10 Feb 2012 11:36 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/19403 |
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