Nguyen, Cathy, Romaniuk, Jenni and East, Robert (2010) Understanding self-reported probabilities of giving word of mouth. In: The six senses: the essentials of marketing : 39th European Marketing Academy (EMAC) Annual Conference; 01 - 04 Jun, 2010, Copenhagen, Denmark.
Full text not available from this archive.Item Type: | Conference or Workshop Item (Paper) |
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Event Title: | The six senses: the essentials of marketing : 39th European Marketing Academy (EMAC) Annual Conference |
Organising Body: | European Marketing Academy |
Research Area: | Business and management studies |
Faculty, School or Research Centre: | Faculty of Business and Law Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013) |
Depositing User: | Robert Elves |
Date Deposited: | 20 Jun 2011 11:39 |
Last Modified: | 10 Feb 2012 11:36 |
URI: | http://eprints.kingston.ac.uk/id/eprint/19403 |
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