Understanding self-reported probabilities of giving word of mouth

Nguyen, Cathy, Romaniuk, Jenni and East, Robert (2010) Understanding self-reported probabilities of giving word of mouth. In: The six senses: the essentials of marketing : 39th European Marketing Academy (EMAC) Annual Conference; 01 - 04 Jun, 2010, Copenhagen, Denmark.

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Item Type: Conference or Workshop Item (Paper)
Event Title: The six senses: the essentials of marketing : 39th European Marketing Academy (EMAC) Annual Conference
Organising Body: European Marketing Academy
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Robert Elves
Date Deposited: 20 Jun 2011 11:39
Last Modified: 10 Feb 2012 11:36
URI: http://eprints.kingston.ac.uk/id/eprint/19403

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