Ellwood, Janie and Rettie, Ruth (2010) A comparison between text and image search in the context of online shopping for the UK women's fashion industry. In: The six senses: the essentials of marketing : 39th European Marketing Academy (EMAC) Annual Conference; 01 - 04 Jun, 2010, Copenhagen, Denmark.
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| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Event Title: | The six senses: the essentials of marketing : 39th European Marketing Academy (EMAC) Annual Conference |
| Organising Body: | European Marketing Academy |
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) |
| Depositing User: | Robert Elves |
| Date Deposited: | 20 Jun 2011 11:33 |
| Last Modified: | 16 Jul 2012 21:55 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/19401 |
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