A comparison between text and image search in the context of online shopping for the UK women's fashion industry

Ellwood, Janie and Rettie, Ruth (2010) A comparison between text and image search in the context of online shopping for the UK women's fashion industry. In: The six senses: the essentials of marketing : 39th European Marketing Academy (EMAC) Annual Conference; 01 - 04 Jun, 2010, Copenhagen, Denmark.

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Item Type: Conference or Workshop Item (Paper)
Event Title: The six senses: the essentials of marketing : 39th European Marketing Academy (EMAC) Annual Conference
Organising Body: European Marketing Academy
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Robert Elves
Date Deposited: 20 Jun 2011 11:33
Last Modified: 16 Jul 2012 21:55
URI: http://eprints.kingston.ac.uk/id/eprint/19401

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