Kalafatis, Stavros P., Remizova, Natalia, Riley, Debra and Singh, Jaywant (2012) The differential impact of brand equity on B2B co-branding. Journal of Business & Industrial Marketing, 27(8), pp. 623-634. ISSN (print) 0885-8624
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| Item Type: | Article |
|---|---|
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) |
| Depositing User: | Jaywant Singh |
| Date Deposited: | 05 Sep 2011 08:34 |
| Last Modified: | 25 Oct 2012 13:28 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/19167 |
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