The time factor in re-branding organizations: its effects on staff knowledge, attitudes and behaviour in UK charities

Hankinson, Philippa , Lomax, Wendy and Hand, Chris (2007) The time factor in re-branding organizations: its effects on staff knowledge, attitudes and behaviour in UK charities. Journal of Product and Brand Management, 16(4), pp. 236-246. ISSN (print) 1061-0421

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Official URL: http://dx.doi.org/10.1108/10610420710763921


Item Type:Article
Uncontrolled Keywords:Brands, Time-based management, Charities, United Kingdom
Research Area:Business and management studies
Faculty, School or Research Centre:Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship)
ID Code:1834
Deposited By:Christopher Hand
Deposited On:14 Mar 2008
Last Modified:03 Dec 2009 11:09

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