The time factor in re-branding organizations: its effects on staff knowledge, attitudes and behaviour in UK charities

Hankinson, Philippa, Lomax, Wendy and Hand, Chris (2007) The time factor in re-branding organizations: its effects on staff knowledge, attitudes and behaviour in UK charities. Journal of Product and Brand Management, 16(4), pp. 236-246. ISSN (print) 1061-0421

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