The time factor in re-branding organizations: its effects on staff knowledge, attitudes and behaviour in UK charities

Hankinson, Philippa, Lomax, Wendy and Hand, Chris (2007) The time factor in re-branding organizations: its effects on staff knowledge, attitudes and behaviour in UK charities. Journal of Product and Brand Management, 16(4), pp. 236-246. ISSN (print) 1061-0421

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Item Type: Article
Uncontrolled Keywords: Brands, Time-based management, Charities, United Kingdom
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Chris Hand
Date Deposited: 14 Mar 2008
Last Modified: 03 Dec 2009 11:09
URI: http://eprints.kingston.ac.uk/id/eprint/1834

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