Understanding loyalty to new brands: an empirical examination of brand performance and repeat purchase behaviour

Singh, Jaywant and Clemente, Maria (2010) Understanding loyalty to new brands: an empirical examination of brand performance and repeat purchase behaviour. In: Academy of Marketing Conference; 06 - 09 Jul 2010, Coventry, U.K.. (Unpublished)

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Item Type: Conference or Workshop Item (Paper)
Event Title: Academy of Marketing Conference
Organising Body: Academy of Marketing, U.K.
Additional Information: Published in conference proceedings.
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Faculty of Business and Law
Depositing User: Jaywant Singh
Date Deposited: 23 Feb 2011 16:19
Last Modified: 16 Mar 2011 15:40
URI: http://eprints.kingston.ac.uk/id/eprint/18323

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