Singh, Jaywant and Clemente, Maria (2010) Understanding loyalty to new brands: an empirical examination of brand performance and repeat purchase behaviour. In: Academy of Marketing Conference; 06 - 09 Jul 2010, Coventry, U.K.. (Unpublished)
Full text not available from this archive.| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Event Title: | Academy of Marketing Conference |
| Organising Body: | Academy of Marketing, U.K. |
| Additional Information: | Published in conference proceedings. |
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) Faculty of Business and Law |
| Depositing User: | Jaywant Singh |
| Date Deposited: | 23 Feb 2011 16:19 |
| Last Modified: | 16 Mar 2011 15:40 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/18323 |
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