How differentiated are branded commodities: an empirical examination of consumer attitudes and behaviour

Singh, J., Dall'Olmo Riley, F. and Hand, C. (2010) How differentiated are branded commodities: an empirical examination of consumer attitudes and behaviour. In: Emerging Issues in Business and Law; 22 Jun 2010, Kingston upon Thames, U.K.. (Unpublished)

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Item Type: Conference or Workshop Item (Paper)
Event Title: Emerging Issues in Business and Law
Organising Body: Kingston University - Faculty of Business and Law
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Faculty of Business and Law
Depositing User: Laura Allen
Date Deposited: 17 Feb 2011 11:29
Last Modified: 13 Apr 2011 12:51
URI: http://eprints.kingston.ac.uk/id/eprint/18285

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