Loyalty to product variants

Singh, Jaywant (2010) Loyalty to product variants. Saarbrucken, Germany : LAP Lambert Academic Publishing. 244p. ISBN 9783838346465

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Item Type: Book
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Jaywant Singh
Date Deposited: 14 Feb 2011 14:47
Last Modified: 14 Feb 2011 14:47
URI: http://eprints.kingston.ac.uk/id/eprint/18256

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