Customer metrics for shares performance prediction: a review

East, Robert and Lomax, W. (2010) Customer metrics for shares performance prediction: a review. In: Emerging Issues in Business and Law; 22 Jun 2010, Kingston upon Thames, U.K.. (Unpublished)

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Item Type: Conference or Workshop Item (Paper)
Event Title: Emerging Issues in Business and Law
Organising Body: Kingston University - Faculty of Business and Law
Additional Information: Developed and published in The International Journal of Market Research, 53(3) (2011).
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Faculty of Business and Law
Depositing User: Laura Allen
Date Deposited: 07 Feb 2011 16:49
Last Modified: 16 Mar 2011 15:22
URI: http://eprints.kingston.ac.uk/id/eprint/18100

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