How to market books: the essential guide to maximizing profit and exploiting all channels to market

Baverstock, Alison (2008) How to market books: the essential guide to maximizing profit and exploiting all channels to market. 4th ed. London, U.K. : Kogan Page. 384p. ISBN 0749450207

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Abstract

A complete survey and analysis of the marketing methods apppropriate to the marketing of books and journals

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