How to market books: the essential guide to maximizing profit and exploiting all channels to market

Baverstock, Alison (2008) How to market books: the essential guide to maximizing profit and exploiting all channels to market. 4th ed. London, U.K. : Kogan Page. 384p. ISBN 0749450207

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Abstract

A complete survey and analysis of the marketing methods apppropriate to the marketing of books and journals

Item Type: Book
Additional Information: Previous edition published 2000. ISBN: 9780749431051.
Physical Location: This book is held in stock at Kingston University Library
Research Area: Communication, cultural and media studies
Faculty, School or Research Centre: Faculty of Arts and Social Sciences > School of Humanities
Depositing User: Cheryl Clark
Date Deposited: 13 Jan 2011 16:18
Last Modified: 19 Nov 2012 16:42
URI: http://eprints.kingston.ac.uk/id/eprint/17959

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