Baverstock, Alison (2008) How to market books: the essential guide to maximizing profit and exploiting all channels to market. 4th ed. London, U.K. : Kogan Page. 384p. ISBN 0749450207
This is the latest version of this eprint.
Abstract
A complete survey and analysis of the marketing methods apppropriate to the marketing of books and journals
| Item Type: | Book |
|---|---|
| Additional Information: | Previous edition published 2000. ISBN: 9780749431051. |
| Physical Location: | This book is held in stock at Kingston University Library |
| Research Area: | Communication, cultural and media studies |
| Faculty, School or Research Centre: | Faculty of Arts and Social Sciences > School of Humanities |
| Depositing User: | Cheryl Clark |
| Date Deposited: | 13 Jan 2011 16:18 |
| Last Modified: | 19 Nov 2012 16:42 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/17959 |
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How to market books. (deposited 13 Jan 2011 16:15)
- How to market books: the essential guide to maximizing profit and exploiting all channels to market. (deposited 13 Jan 2011 16:18) [Currently Displayed]
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