Masikunas, George (2008) Exploring the "quasi-buying process" that marketing lecturers go through when selecting a main textbook for an introductory marketing module. In: International Conference of Marketing and Management Sciences; 23 - 25 May 2008, Athens, Greece.
Full text not available from this archive.
Official URL: http://dx.doi.org/10.1142/9781848165106_0011
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Event Title: | International Conference of Marketing and Management Sciences |
| Additional Information: | Published in: Marketing and management sciences : Proceedings of the International Conference on ICMMS 2008. |
| Research Area: | Education Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law |
| Depositing User: | Automatic Import Agent |
| Date Deposited: | 21 Jan 2011 08:21 |
| Last Modified: | 21 Jan 2011 08:30 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/17904 |
Actions (Repository Editors)
 |
Item Control Page |