Exploring the "quasi-buying process" that marketing lecturers go through when selecting a main textbook for an introductory marketing module

Masikunas, George (2008) Exploring the "quasi-buying process" that marketing lecturers go through when selecting a main textbook for an introductory marketing module. In: International Conference of Marketing and Management Sciences; 23 - 25 May 2008, Athens, Greece.

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Item Type: Conference or Workshop Item (Paper)
Event Title: International Conference of Marketing and Management Sciences
Additional Information: Published in: Marketing and management sciences : Proceedings of the International Conference on ICMMS 2008.
Research Area: Education
Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Depositing User: Automatic Import Agent
Date Deposited: 21 Jan 2011 08:21
Last Modified: 21 Jan 2011 08:30
URI: http://eprints.kingston.ac.uk/id/eprint/17904

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