How to market books

Baverstock, Alison (1990) How to market books. London, U.K. : Kogan Page. 320p. ISBN 0749401265

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Abstract

A complete survey and analysis of the marketing methods apppropriate to the marketing of books and journals

Item Type: Book
Research Area: Communication, cultural and media studies
Faculty, School or Research Centre: Faculty of Arts and Social Sciences > School of Humanities
Depositing User: Alison Baverstock
Date Deposited: 13 Jan 2011 16:15
Last Modified: 13 Jan 2011 16:18
URI: http://eprints.kingston.ac.uk/id/eprint/17758

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