Baverstock, Alison (1990) How to market books. London, U.K. : Kogan Page. 320p. ISBN 0749401265
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Abstract
A complete survey and analysis of the marketing methods apppropriate to the marketing of books and journals
| Item Type: | Book |
|---|---|
| Research Area: | Communication, cultural and media studies |
| Faculty, School or Research Centre: | Faculty of Arts and Social Sciences > School of Humanities |
| Depositing User: | Alison Baverstock |
| Date Deposited: | 13 Jan 2011 16:15 |
| Last Modified: | 13 Jan 2011 16:18 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/17758 |
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- How to market books. (deposited 13 Jan 2011 16:15) [Currently Displayed]
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