Transforming marketing lectures by using E-polling

Masikunas, George and Panayiotidis, Andreas (2010) Transforming marketing lectures by using E-polling. In: Academy of Marketing (AM) Annual Conference 2010: Transformational Marketing; 6-8 Jul 2010, Coventry, U.K..

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Abstract

E-polling introduces special dimensions: student interactivity, feedback to both learner and the lecturer, but also opens up flexibilities in terms of the variety of ways in which it can be used. We conducted a study that explored newer ways of using electronic voting in lectures to enhance the reange of cognitive styles and using different voting patterns. Our findings show that students were very sophisticated in the ways that they evaluated e-polling in this context but also were very positive about its value to them as learners, but this was not unconditionally given as the detailed findings showed.

Item Type: Conference or Workshop Item (Paper)
Event Title: Academy of Marketing (AM) Annual Conference 2010: Transformational Marketing
Organising Body: Coventry University
Research Area: Education
Business and management studies
Computer science and informatics
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Informatics and Operations Management) (until July 2013)
Depositing User: Andreas Panayiotidis
Date Deposited: 16 Jul 2010 09:18
Last Modified: 16 Jul 2010 09:18
URI: http://eprints.kingston.ac.uk/id/eprint/15579

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