Impact of the inclusion of an article as an incentive in industrial mail surveys

Kalafatis, S.P. and Tsogas, M.H. (1994) Impact of the inclusion of an article as an incentive in industrial mail surveys. Industrial Marketing Management, 23(2), pp. 137-143. ISSN (print) 0019-8501

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Item Type: Article
Uncontrolled Keywords: survey response rate, questionnaires, speed
Research Area: Psychology
Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Automatic Import Agent
Date Deposited: 16 Feb 2011 15:41
Last Modified: 25 Sep 2017 09:28
URI: http://eprints.kingston.ac.uk/id/eprint/14490

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