The effect of discount coupons and gifts on mail survey response rates among high involvement respondents

Kalafatis, S P and Madden, F J (1995) The effect of discount coupons and gifts on mail survey response rates among high involvement respondents. Market Research Society. Journal of the Market Research Society, 37(2), pp. 171-184. ISSN (print) 0025-3618

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Item Type: Article
Uncontrolled Keywords: monetary incentives, questionnaires, prenotification, behavior, speed, cost, form
Research Area: Psychology
Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Faculty of Business and Law
Depositing User: Automatic Import Agent
Date Deposited: 16 Feb 2011 16:02
Last Modified: 16 Feb 2011 16:02
URI: http://eprints.kingston.ac.uk/id/eprint/14445

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