Stone, Merlin, Woodcock, Neil and Wilson, Muriel (1996) Managing the change from marketing planning to customer relationship management. Long Range Planning, 29(5), pp. 675-683. ISSN (print) 0024-6301
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Official URL: http://dx.doi.org/10.1016/0024-6301(96)00061-1
| Item Type: | Article |
|---|---|
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Arts and Social Sciences |
| Depositing User: | Automatic Import Agent |
| Date Deposited: | 04 May 2012 12:38 |
| Last Modified: | 04 May 2012 12:38 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/14349 |
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