Managing the change from marketing planning to customer relationship management

Stone, Merlin, Woodcock, Neil and Wilson, Muriel (1996) Managing the change from marketing planning to customer relationship management. Long Range Planning, 29(5), pp. 675-683. ISSN (print) 0024-6301

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Arts and Social Sciences
Depositing User: Automatic Import Agent
Date Deposited: 04 May 2012 12:38
Last Modified: 04 May 2012 12:38
URI: http://eprints.kingston.ac.uk/id/eprint/14349

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