Stone, Merlin, Woodcock, Neil and Wilson, Muriel (1996) Managing the change from marketing planning to customer relationship management. Long Range Planning, 29(5), pp. 675-683. ISSN (print) 0024-6301Full text not available from this archive.
|Research Area:||Business and management studies|
|Faculty, School or Research Centre:||Faculty of Arts and Social Sciences|
|Depositing User:||Automatic Import Agent|
|Date Deposited:||04 May 2012 12:38|
|Last Modified:||04 May 2012 12:38|
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