Making green 'normal': improving the success of sustainability initiatives

Rettie, Ruth and Barnham, Christopher (2009) Making green 'normal': improving the success of sustainability initiatives. In: Academy of Marketing (AM) Annual Conference 2009: Putting Marketing in its Place; 7-9 Jul 2009, Leeds, U.K.

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Official URL: http://www.am2009.org
Item Type: Conference or Workshop Item (Paper)
Event Title: Academy of Marketing (AM) Annual Conference 2009: Putting Marketing in its Place
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Faculty of Business and Law
Depositing User: Margaret French
Date Deposited: 01 Apr 2010 13:12
Last Modified: 01 Apr 2010 13:12
URI: http://eprints.kingston.ac.uk/id/eprint/12191

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