Rettie, Ruth and Barnham, Christopher (2009) Improving response to sustainability initiatives: making green 'normal'. In: 38th European Marketing Academy (EMAC) Annual Conference 2009: Marketing and the Core Disciplines: Rediscovering References?; 26-29 May 2009, Nantes, France.
Full text not available from this archive.
Official URL: http://www.emac2009.org/r/home
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Event Title: | 38th European Marketing Academy (EMAC) Annual Conference 2009: Marketing and the Core Disciplines: Rediscovering References? |
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) Faculty of Business and Law |
| Depositing User: | Margaret French |
| Date Deposited: | 13 Apr 2010 14:38 |
| Last Modified: | 04 Jun 2010 12:57 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/12190 |
Actions (Repository Editors)
 |
Item Control Page |