Singh, Jaywant, Hand, Chris and Chen, Hsin (2009) Differentiation in a branded commodity category: tapping into the behavioural data. In: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009: Sustainable Management and Marketing; 30 Nov - 02 Dec 2009, Melbourne, Australia. ISBN 1863081585
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Official URL: http://www.duplication.net.au/ANZMAC09/Menu.html
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Event Title: | Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009: Sustainable Management and Marketing |
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) |
| Related URLs: | |
| Depositing User: | Margaret French |
| Date Deposited: | 01 Apr 2010 14:02 |
| Last Modified: | 25 Nov 2011 12:35 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/12187 |
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