Differentiation in a branded commodity category: tapping into the behavioural data

Singh, Jaywant, Hand, Chris and Chen, Hsin (2009) Differentiation in a branded commodity category: tapping into the behavioural data. In: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009: Sustainable Management and Marketing; 30 Nov - 02 Dec 2009, Melbourne, Australia. ISBN 1863081585

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Item Type: Conference or Workshop Item (Paper)
Event Title: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009: Sustainable Management and Marketing
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
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Depositing User: Margaret French
Date Deposited: 01 Apr 2010 14:02
Last Modified: 25 Nov 2011 12:35
URI: http://eprints.kingston.ac.uk/id/eprint/12187

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