East, Robert, Dall'Olmo Riley, Francesca, Lomax, Wendy and Harris, Patricia (2009) Evaluating and improving word-of-mouth measures. In: 38th European Marketing Academy (EMAC) Annual Conference 2009: Marketing and the Core Disciplines: Rediscovering References?; 26-29 May 2009, Nantes, France.
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Official URL: http://www.emac2009.org/r/home
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Event Title: | 38th European Marketing Academy (EMAC) Annual Conference 2009: Marketing and the Core Disciplines: Rediscovering References? |
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) Faculty of Business and Law |
| Depositing User: | Margaret French |
| Date Deposited: | 14 Apr 2010 13:09 |
| Last Modified: | 14 Apr 2010 13:09 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/12185 |
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