Does mode of customer acquisition relate to reported recommendation, retention and spending?

East, Robert, Lomax, Wendy and Uncles, Mark (2009) Does mode of customer acquisition relate to reported recommendation, retention and spending? In: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009: Sustainable Management and Marketing; 30 Nov - 02 Dec 2009, Melbourne, Australia. ISBN 1863081585

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Item Type: Conference or Workshop Item (Paper)
Event Title: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009: Sustainable Management and Marketing
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
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Depositing User: Margaret French
Date Deposited: 24 Mar 2010 12:16
Last Modified: 25 Nov 2011 12:34
URI: http://eprints.kingston.ac.uk/id/eprint/12111

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