Masikunas, George (2008) A model to explain the "quasi-buying process" that module leaders use when choosing a main textbook. In: Academy of Marketing (AM) Annual Conference 2008 - Reflective marketing in a material world; 8-10 Jul 2008, Aberdeen, Scotland.
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Official URL: http://www2.rgu.ac.uk/am2008/
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Event Title: | Academy of Marketing (AM) Annual Conference 2008 - Reflective marketing in a material world |
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) Faculty of Business and Law |
| Depositing User: | Robert Elves |
| Date Deposited: | 10 Mar 2010 14:23 |
| Last Modified: | 10 Mar 2010 14:23 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/12078 |
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