A model to explain the "quasi-buying process" that module leaders use when choosing a main textbook

Masikunas, George (2008) A model to explain the "quasi-buying process" that module leaders use when choosing a main textbook. In: Academy of Marketing (AM) Annual Conference 2008 - Reflective marketing in a material world; 8-10 Jul 2008, Aberdeen, Scotland.

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Item Type: Conference or Workshop Item (Paper)
Event Title: Academy of Marketing (AM) Annual Conference 2008 - Reflective marketing in a material world
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Faculty of Business and Law
Depositing User: Robert Elves
Date Deposited: 10 Mar 2010 14:23
Last Modified: 10 Mar 2010 14:23
URI: http://eprints.kingston.ac.uk/id/eprint/12078

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