Brand performance in the UK grocery market: does buying online make a difference?

Hand, Chris, Dall'Olmo Riley, Francesca, Harris, Patricia and Rettie, Ruth (2008) Brand performance in the UK grocery market: does buying online make a difference? In: Academy of Marketing (AM) Annual Conference 2008 - Reflective marketing in a material world; 8-10 Jul 2008, Aberdeen, Scotland.

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