Understanding corporate social responsibility and product perceptions in consumer markets: a cross-cultural evaluation

Singh, Jaywant, Salmones Sanchez, Maria del Mar Garcia and Bosque, Igancio Rodriguez (2008) Understanding corporate social responsibility and product perceptions in consumer markets: a cross-cultural evaluation. Journal of Business Ethics, 80(3), pp. 597-611. ISSN (print) 0167-4544

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Item Type: Article
Uncontrolled Keywords: corporate social responsibility, consumer perceptions, corporate communication, product evaluations, business students, ethical values, framework, responses, behavior, beliefs, impact, image, associations, satisfaction
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Faculty of Business and Law
Depositing User: Robert Elves
Date Deposited: 12 Feb 2010 14:22
Last Modified: 09 Mar 2011 15:42
URI: http://eprints.kingston.ac.uk/id/eprint/11866

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