Singh, Jaywant, Salmones Sanchez, Maria del Mar Garcia and Bosque, Igancio Rodriguez (2008) Understanding corporate social responsibility and product perceptions in consumer markets: a cross-cultural evaluation. Journal of Business Ethics, 80(3), pp. 597-611. ISSN (print) 0167-4544
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Official URL: http://dx.doi.org/10.1007/s10551-007-9457-6
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | corporate social responsibility, consumer perceptions, corporate communication, product evaluations, business students, ethical values, framework, responses, behavior, beliefs, impact, image, associations, satisfaction |
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) Faculty of Business and Law |
| Depositing User: | Robert Elves |
| Date Deposited: | 12 Feb 2010 14:22 |
| Last Modified: | 09 Mar 2011 15:42 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/11866 |
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