Measuring customer loyalty to product variants

Singh, Jaywant, Ehrenberg, Andrew and Goodhardt, Gerald (2008) Measuring customer loyalty to product variants. International Journal of Market Research, 50(4), pp. 513-532. ISSN (print) 1470-7853

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Item Type: Article
Uncontrolled Keywords: brand loyalty, Dirichlet, deviations, choice, rates, model, skus, norm
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Faculty of Business and Law
Depositing User: Robert Elves
Date Deposited: 12 Feb 2010 14:14
Last Modified: 22 Jan 2013 13:56
URI: http://eprints.kingston.ac.uk/id/eprint/11865

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